20/20 Research Inc. is an innovative market research company which specializes in focus groups, online bulletin board discussions and personal interviews. It was established in 1986, and has been online since 2001. What I find the most interesting about this particular market research firm is their “online bulletin board” technology, called Qualboard, where participants log on to a study whenever they have time, and a moderator leads the with questions, where you interact in real time with other participants. From the website:

What are the basic parameters of online bulletin boards?
  The beauty of the online bulletin board methodology is that the parameters can be customized to the needs of the study. It could be a straightforward in-depth inquiry over four or five sequential days, or it could be ongoing. With online bulletin boards a discussion can be initiated for a few days, respondents can then take time off to use a product or service or complete some “homework,” and return to the bulletin board on a subsequent date to participate in follow-up research.Each day a group of pre-determined questions are posted. Respondents agree to visit the board two or three times a day, and to watch for follow-up questions throughout the discussion. The moderator visits frequently to assess participation and to post additional probes.

What’s in it for me?
  The reward: Our clients understand that you lead a busy life, so as a thank you for your time, we provide honorariums to those who participate – usually $50-150 per session. Not a bad way to earn some extra money just for talking about a product you use or a topic you’re interested in!

I had heard about 20/20 research on the forum, and joined in August and was somewhat discouraged that I hadn’t been contacted yet. But I got a phone call a couple of weeks ago, and I was selected! After logging in for 3 consecutive days, 30 minutes, twice a day, I received a check for $75! It was very   professionally done and they were very thorough in  verifying of information and quality control.

Even though you may only be asked to participate a couple of times a year, I think this is one of the best survey companies I have joined so far. Unlike many of the “focus group” sites that you see all over the Internet, this one is completely legitimate. And just to let you know how legitimate I think it is, I gave out my REAL phone number for the first time ever! Now that’s saying something!

They have focus group facilities in Memphis, Miami and Charlotte, so I’m hoping that eventually I will be contacted to participate in a face to face, round table, focus group. I live about 40 minutes from Charlotte, so I’m keeping my fingers crossed! I’ll keep you posted.

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